Etica Denim

As Creative and Brand Director at Ética Denim, I’ve led a full creative and strategic transformation of the brand. My work has included a complete redesign of the logo and visual identity, a refreshed brand voice, and the development of new campaigns, collections, and experiential activations that connect sustainability with culture.

I oversee 360° creative direction and marketing across DTC, retail, and wholesale channels — from concepting and producing campaigns to leading digital strategy, influencer programs, and investor communications. Under my leadership, Ética has achieved over 300% year-over-year growth, expanded its wholesale presence, and built a renewed sense of cultural relevance and customer loyalty.