Esprit

Through Papergirl, I led Esprit’s influencer, community, and experiential marketing strategy during the brand’s global relaunch. Partnering directly with the Chief Brand Officer, I developed casting direction, creative concepts, and pop-up activation ideas that helped shape Esprit’s new cultural narrative.

Our team managed all influencer and talent initiatives from ideation and vetting to contracting, gifting, and content delivery, ensuring alignment with Esprit’s global brand vision. We also oversaw event programming, guest list curation, and on-site talent management in collaboration with agencies like PRC and Fever.

At Esprit’s Greene Street location, we created monthly programming and partnership outreach, delivered creative ideation for the Esprit x Selfridges Corner Store activation, and developed brand decks and campaign proposals that reintroduced Esprit to a new generation of consumers through culture, community, and creativity.