LOOPS Beauty

At Loops Beauty, I led brand marketing and creative direction across digital, retail, and influencer channels, uniting storytelling with strategy to strengthen the brand’s cultural and commercial presence. I developed and executed integrated campaigns that elevated performance metrics, improving ROAS and lowering CAC while building a more cohesive visual and narrative identity.

My work included leading content creation, refining the brand’s voice, and producing influencer activations that deepened community connection and expanded awareness. By aligning creative and performance marketing, I helped drive measurable growth and establish Loops as a leading voice in the beauty and wellness space.