Miaou

At Miaou, I partnered with the Creative Director to bring her designs and ideas to life through brand storytelling, campaigns, and experiential activations. I oversaw all aspects of brand marketing and creative strategy, managing the social team, partnering with the press agency on gifting and outreach, and leading influencer campaigns that amplified brand visibility and community engagement.

I organized PR trips and pop-ups in Miami and Los Angeles, secured financial partners to fund activations, and managed creative production from photographer and videographer sourcing to content execution. I also collaborated with the paid media agency to refine ad strategy and improve performance, while consistently analyzing content and campaign results to optimize growth across channels.