Calvin Klein

Through my agency Papergirl, we supported Calvin Klein on several high-impact cultural moments that became global viral campaigns. Our team was behind the breakout Jeremy Allen White campaign, which dominated social conversation and helped spark a new wave of brand relevance.

Papergirl’s work focused on connecting Calvin Klein’s creative direction with cultural storytelling, ensuring each campaign felt authentic, inclusive, and socially resonant — reinforcing the brand’s position as a leader in modern iconography.