Kosas x Petra Collins, Impressionist Launch

Partnered with Kosas to bring the Impressionist campaign to life alongside Petra Collins and her team. I helped lead the project from early development through launch, overseeing talent relations, creative alignment, production support, campaign strategy, PR, social rollout, and both press and community amplification. Working across brand, talent, creative, and communications teams, my role was to ensure the campaign translated seamlessly from concept to cultural conversation while maintaining Petra’s creative vision throughout.