Atlanta de Cadenet Taylor

Creative Director & Brand Strategist

New York, NY | adecadenettaylor@gmail.com

About

I’m a Brand and Creative Director with over fifteen years of experience shaping fashion, beauty, and lifestyle brands through storytelling, strategy, and culture. My work bridges creative direction and brand marketing — connecting vision with performance to build brands that feel both emotionally resonant and commercially strong.

I’ve led full-scale brand transformations, global campaigns, and cultural moments for companies at every stage of growth, from emerging start-ups to heritage icons. My focus is always on building brands with meaning.

Experience

Creative Director & Marketing Consultant

New York + Los Angeles | 2022 – Present

Consulting across fashion, beauty, lifestyle, and luxury brands on brand strategy, creative direction, content, talent strategy, campaigns, and full-funnel growth.

Clients include: Ética Denim, Miaou, Calvin Klein, Athena Club, Girlfriend Collective, DKNY, Esprit, Office Magazine, Luv AJ, Morgan Lane, Fame & Partners, LPA/Revolve.

Ética Denim (Consulting)

Led brand and creative transformation, full-funnel growth, and performance alignment.

Key Results:

  • Delivered +196% YoY gross sales, +192% YoY net sales, and +217% online store sales.

  • Increased conversion +250%, sessions +30%, total orders +211%.

  • Achieved 2.95 blended ROAS, 111% lift in Meta ROAS, and 2.35 Google ROAS on 2.19M impressions.

  • Grew returning customers +24%, email list +18%, SMS +12%, and TYB loyalty community +52%.

  • Directed all brand creative, campaigns, capsules, paid media, UGC, partnerships, and ShopMy (driving +237% affiliate traffic).

Loops Beauty (Full Time)

Head of Brand Marketing

2024 – 2025

Led brand marketing, creative direction, and GTM strategy across retail and DTC.

Key Results:

  • Improved blended ROAS +36% and Meta ROAS +33%; reduced CAC –66%.

  • Increased impressions +50%, clicks +50%, and sessions +57% through integrated brand + performance alignment.

  • Directed campaigns, social, paid media, creator ecosystem, and product storytelling.

  • Managed external agencies across Paid Media, PR, and Amazon.

Miaou (Consulting)

Director of Brand Marketing & Strategy

2024

Partnered with the Founder on global brand and marketing strategy. Led campaigns, collaborations, experiential activations, paid media creative, and influencer programs. Developed integrated content and marketing systems to support omnichannel growth and strengthen brand presence.

Girlfriend Collective

Creative & Brand Consultant

2023 – 2024

Provided creative and strategic direction on collaborations, casting, and regional marketing to support brand expansion and community connection.

Papergirl (Consulting Studio)

Co-Founder & Creative Director

2022 – 2024

Co-founded a creative studio specializing in experiential, influencer strategy, casting, and cultural brand positioning. Led campaign development and creative production for clients across fashion and lifestyle.

Lushious

Founder & Creative Director

2020 – 2022

Created and launched a viral swimwear brand rooted in intentional design and storytelling. Directed all product design, branding, and marketing strategy from concept to e-commerce, achieving multiple 48-hour sellouts and global press recognition.

Select Collaborations

Luv AJ — Designed a limited-edition jewelry capsule and led creative and launch direction.

Morgan Lane, LPA, Fame & Partners — Directed collaborative collections, campaigns, and creative production from design through marketing.

Expertise

Creative Direction • Brand Strategy • Integrated Campaigns • Experiential Marketing

Influencer & Talent Strategy • Visual Identity • Partnerships & Collaborations

Content & Production Oversight • Cross-Functional Leadership • Growth Optimization

Recognition

“Atlanta is my favorite brand creative person I’ve ever worked with. She’s always pushing forward.”

— Salil Jain, Owner, Girlfriend Collective