Atlanta de Cadenet Taylor

(917) 326-9059 | Adecadenettaylor@gmail.com 

Creative marketing leader with a proven ability to scale brands through strategic storytelling, performance-driven campaigns, and culturally relevant creative. Experienced in leading go-to-market strategy, paid media, influencer partnerships, and full-funnel content for both retail and DTC channels. Entrepreneurial and insight-led, with a track record of building brands that resonate and convert.

Creative Director

Ética Denim | January 2025 - Current

• Developed and executed full funnel creative strategy across brand, e commerce, social and paid channels.

• Concepted and art directed seasonal campaigns, lifestyle shoots, and UGC programs to elevate brand storytelling.

• Led casting, styling, moodboarding, and shoot production for editorial and product content.

• Spearheaded the Ética x Vanna Youngstein collaboration, from concept to launch.

• Oversaw creative direction for email, paid media, and digital touchpoints, ensuring brand cohesion.

• Partnered cross-functionally with growth and merchandising teams to align creative with business goals.

• Contributed to a 40% increase in total DTC sales and an 82% lift in new customer acquisition (Q1 2025 vs. LY).

• Drove a +32% increase in online store revenue and improved blended ROAS to 2.73.

• Launched new content strategies that prioritized community, versatility, and aspirational everyday styling.

Head of Brand Marketing

LOOPS Beauty | August 2024 – January 2025

• Spearheaded product launch roadmaps, integrating retail and DTC goals to deliver cohesive go-to-market strategies and measurable growth.

• Improved key performance metrics, including a 36% boost in blended ROAS, a 33% lift in Facebook ROAS, and a 66% reduction in CAC.

• Increased impressions by 50%, clicks by 50%, and sessions by 57%, driving significant business impact.

• Directed advertising strategies, social media initiatives, and influencer partnerships to expand brand visibility and platform growth.

• Optimized paid channel strategies by leveraging performance data to scale media spend and unlock customer growth opportunities.

• Creative directed launch campaigns, user-generated content, and ads to align with the brand’s POV and drive customer engagement.

• Managed external agencies, including Amazon, PR, and Paid Media, to ensure alignment with brand goals and KPIs.

• Cultivated partnerships with influencers, creators, and celebrities, evolving strategies based on trends and performance insights.

• Expanded social media presence and developed foundational strategies for scaling across platforms.

• Championed customer experience by integrating cultural trends into campaigns, ensuring relevance and resonance with the target audience.

Director of Brand Marketing & Strategy

Miaou | January 2024 – August 2024

• Drove a 50% increase in clicks and 55% in impressions, resulting in significant revenue growth.

• Expanded email and SMS lists by 22% and 46%, respectively, through targeted growth strategies.

• Designed and executed omnichannel marketing campaigns, including high-performing Pinterest ads with 6.35x ROAS and an 8% increase in CTR across paid channels

• Planned and led experiential activations, such as an LA pop-up generating both DTC and retail revenue.

• Managed influencer campaigns, brand partnerships, and a highly monthly paid media budget to amplify engagement and align with strategic goals.

• Collaborated cross-functionally to ensure seamless execution across PR, digital marketing, and creative content.

• Delivered measurable growth in brand awareness and customer acquisition through innovative and data-driven strategies.

Creative & Brand Consultant

Girlfriend Collective | December 2023 – June 2024

• Developed localized marketing strategies to enhance global campaigns and drive brand resonance across markets.

• Directed collaborations with influencers and external partners, aligning efforts with overarching brand objectives.

Co-Founder

papergirl | December 2022 – May 2024

• Founded and led a creative agency specializing in influencer marketing, experiential events, and talent management.

• Developed and executed campaigns for clients like DKNY and ESPRIT, curating impactful brand experiences and storytelling.

• Managed end-to-end event production, brand activations, and influencer partnerships to drive ROI-focused results.

Founder

Lushious | October 2020 – January 2024

• Built a viral brand focused on intentional design, securing press coverage and celebrity endorsements.

• Directed product design, marketing strategy, and customer engagement efforts, driving strong market penetration.

• Launched successful collaborations, achieving sellouts within 48 hours of launch.

Designer, Creative Director, Collaborator

Luv AJ | June 2023 - June 20245

• Designed 15 piece jewelry collection, creative directed launch campaign, influencer selection, seeding, press

Morgan Lane | January 2020- April 2020

• Designed 30 piece lingerie collection, creative directed launch campaign, influencer selection, event design

Fame & Partners | February 2019 - October 2019

• Designed 12 piece RTW collection

Revolve

• Designed 20 piece swimwear collection in collaboration with LPA, creative directed launch campaign, influencer selection, event design

Brand Ambassador

• Tiffany & Co | April 2019 - April 2020

• Coach | February 2019 - August 2019