Saweetie x Athena Club

Through Papergirl, we led casting from start to finish for Athena Club’s Saweetie campaign, managing talent strategy, negotiations, and on-set execution to ensure cultural relevance and viral impact. We identified and secured Saweetie as the face of the campaign, aligning creative direction with brand goals to deliver a moment that resonated across audiences and platforms.

The result was a high-performing, conversation-driving campaign that elevated Athena Club’s visibility and established it as a bold, modern leader in personal care.